MTV to give Fans “Backstage Access” at the MTV VMAJ 2013 with the Twitter Mirror!

I don’t usually wholesale post a press release but this “Twitter Mirror” thing is pretty cool! I’ve seen something similar in Singapore but it is not part of a live broadcast event. It would be fun to see this at some kind of a major Awards event in Singapore eh?

From the cool people at MTV Asia:

MTV Japan today announced that it is launching Twitter Mirror at this year’s 12th annual MTV Video Music Awards Japan (VMAJ), making it the first music and entertainment platform to launch this social media technology for such large-scale events not only in Japan, but in Asia.

“Twitter Mirror” will give fans exclusive live “backstage access” to the VMAJ, by enabling celebrities to snap photos backstage during the red carpet event and instantly post them online. Tweets will be posted through MTV Japan’s official Twitter account, accompanied by the hashtags #VMAJ.

The exciting new service had been launched at star-studded events in the U.S. such as Grammy Awards 2013 or The Oscars 2013 where celebrities could automatically tweet photos through the events’ official twitter accounts, simply by posing in front of the mirror. “Twitter Mirror” has now been brought to Japan and exclusively introduced at this occasion.

The feature ‘Twitter Mirror” is much like a photo booth and will send self-portraits of celebrities directly online. Each tweet automatically gets the hashtag (#VMAJ) and posted to the official MTV Japan’s official twitter account (@MTV_JAPAN). Sharing these real-time experiences with rare shots of the stars behind the stage will enable fans to be more engaged at the event.

“We’re delighted to be working closely with Twitter and bringing the Twitter Mirror to the VMAJ. We hope this will give fans insight into another dimension of the VMAJ behind the stage.” said Akinori Makino, Vice President, Digital Media, MTV Networks Japan.

The special sponsors of MTV VMAJ 2013 are DAIICHIKOSHO CO., LTD., Coca-Cola, and Sony Mobile Communications Japan, Inc. The digital media partner of MTV VMAJ 2013 is GyaO Corporation.

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