Project: Aloft Star

Project: Aloft Star Amplified by MTV 2017 — Taking Submissions Now!

It’s that time of the year again! The fourth edition of Project: Aloft Star is now on and taking all your submissions of original songs at projectaloftstar.mtvasia.com for a chance to win a mentorship by MTV and Believe Distribution Services, a Believe Distribution Services deal for marketing and distribution, and US$10,000 to fund your music journey. This year, Project: Aloft Star is taking entries from … Continue reading Project: Aloft Star Amplified by MTV 2017 — Taking Submissions Now!

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Project: Aloft Star Amplified by MTV (2015)

Project: Aloft Star Amplified by MTV 2016 is Back and It’s Bigger and Better!

The Starwood Hotels & Resorts’ Aloft® brand has launched Asia Pacific’s third Project Aloft Star, amplified by MTV. This year’s edition of the music talent discovery competition is expanding the competition to include Taiwan and South Korea. Amplified by the collaboration with global youth brand MTV and Aloft, the competition will identify and support the hottest emerging music acts throughout nine markets, namely China, Hong … Continue reading Project: Aloft Star Amplified by MTV 2016 is Back and It’s Bigger and Better!

Project: Aloft Star amplified by MTV (2015) is Back!

Project: Aloft Star amplified by MTV is back for a 2nd edition! If you are an aspiring singer-songwriter, this is your chance! This music talent discovery competition aims to identify and support the hottest emerging music artists throughout China, India, Malaysia, Singapore and Thailand. From now till 20 July 2015, unsigned bands and artists are invited to showcase their musical talent by uploading an original video … Continue reading Project: Aloft Star amplified by MTV (2015) is Back!

Aloft Hotels is Looking for Unsigned Bands/Artists to be Their First Project Aloft Star

Aloft Hotels recently announced the Asia Pacific edition of Project Aloft Star in collaboration with MTV. This musical talent competition aims to identify and support the hottest emerging music artists from China, India, Malaysia, Singapore and Thailand. From now till 24 August 2014, unsigned bands and solo artists are invited to showcase their talents up uploading a video of their original music to www.mtvasia.com/projectaloftstar. The … Continue reading Aloft Hotels is Looking for Unsigned Bands/Artists to be Their First Project Aloft Star

The Aloft Kuala Lumpur Sentral Experience Post Mortem

Disclaimer: While the costs of the trip was covered by MTV Asia (I think), all comments and opinions are in NO WAY dictated by MTV Asia or Aloft Kuala Lumpur/Starwood Hotels & Resorts. Once again, I would like to thank the awesome and nice people at MTV Asia and Aloft Kuala Lumpur Sentral (Aloft KL Sentral) for the brilliant weekend stay. With that sorted, here … Continue reading The Aloft Kuala Lumpur Sentral Experience Post Mortem

“Live at Aloft Hotels” Amplified by MTV at Aloft Kuala Lumpur Sentral Post Mortem

First up, I must thank the awesome and nice people at MTV Asia (Viacom International Media Networks, Viacom Inc) and Aloft Kuala Lumpur Sentral (Starwood Hotels & Resorts) for the invitation to head up to the Aloft Kuala Lumpur Sentral (Aloft KL Sentral) to experience the kick-start of the “Live at Aloft Hotels” collaboration between MTV and Aloft Hotels. However, due to a flight delay, … Continue reading “Live at Aloft Hotels” Amplified by MTV at Aloft Kuala Lumpur Sentral Post Mortem