Lenovo-MTV CO:LAB (2013)

Coincidentally, I was just making a commentary about awesome fan made song/music video mash ups just about 2 days ago and then I saw a note from MTV Asia today about their new project with Lenovo called “CO:LAB”.

So basically, CO:LAB is an integrated social platform that will enable like-minded Millennials from India, Japan, Indonesia, Malaysia, Philippines, Singapore and Thailand – to share stories about their communities through music.

CO:LAB is a 6 months platform for individuals to connecting with other like-minded individuals with different skill sets in the above-mentioned countries.  The platform will go across TV and online and will be run simultaneously across the seven countries.

The winning talent across these 4 categories, ie, DJs, Vocalists, Instrumentalists, Film Makers or Motion Graphic Artists, will be determined by public votes through the Lenovo-MTV CO:LAB website and regional mentors.

The winning participants will then connect and collaborate using their different skill sets in order to showcase their talents through an original MTV music video production relating to the theme of the ‘Pulse of the World”.

Building on Lenovo’s “For Those Who Do” brand campaign, and MTV’s deep knowledge of music, lifestyle and the Millennial generation, Lenovo-MTV CO:LAB will inspire and encourage audiences to take action, connect, collaborate and create music using technology.

To help support the participants, Lenovo and MTV have assembled a panel of local and regional mentors, each of whom are established leading individuals in their respective areas of expertise.  Mentors will play an important role throughout the entire campaign, sharing their valuable experience and knowledge in order to guide and inspire country and regional winners.

Acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary) will act as regional mentors throughout the campaign, as the public vote for their favourite talent.

In order to engage and excite audiences across the seven countries, a full-scale promotional campaign will be run by Lenovo and MTV throughout this collaboration. This will culminate in MTV airing the final music video as a showcase of the winners’ talents for a period of eight weeks over the participating countries.

In addition to having access to mentors, attending a five-day workshop and being part of a regional promotional campaign, regional finalists will also have the opportunity to be profiled in local and regional media.

For more information about Lenovo-MTV CO:LAB contest mechanics and official rules please visit: www.project-colab.com.

What are you guys waiting for? GO GO GO!!

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